WE. STYLE. FOR A CAUSE is a sustainable initiative founded by The Research Center of Communication and Development Knowledge Management (CCDKM) and entrepreneur Wanda Gabai. WE.STYLE.FOR A CAUSE aims to empower local artisans from tribes and marginalised groups in rural areas in Thailand and enhance their capacities to use ICT, new media and entrepreneurial skills needed in the Digital Economy to promote and conserve their cultural heritage, local wisdom, arts and crafts.
CCDKM organized and delivered the training program Empowering Rural Women through Mobile Technology and Smart SME Business Solutions with the support of the National Broadcasting and Telecommunications Commission (NBTC) of Thailand and the USO NET (Universal Services Obligation) initiative. The main objective of the program is to strengthen Thai rural women’s capacities in Smart SME Business solutions and entrepreneurship. 200 women in three provinces in Northern Thailand (Lampang, Chiangrai and Sisaket) have been trained on ICT and entrepreneurial skills and competencies needed in the Digital Economy to promote and sell their products online, reach new markets and join international supply chains.
CAPACITY BUILDING TRAININGS INCLUDE:
- HOW TO BUILD A BRAND
- SMARTPHONES & RETOUCHING
- LANDSCAPE & TOURISM PHOTOGRAPHY
- SOCIAL MEDIA FOR BUSINESS
- BUSINESS COMMUNICATION